PL Costruzioni.
An Italian construction firm in Emilia. Six specialists, zero online presence. Months of stalled deals on digital credibility. In under 14 days: custom site, AI chatbot, full GEO/SEO. Live at plcostruzioni.com.
Zero online presence. Competitors with 5+ year old sites.
PL Costruzioni is a young construction firm, founded in 2022 in Salsomaggiore Terme. Six specialists, four years of activity, quality residential, renovation and small-build work across Emilia-Romagna.
The problem: their market still moves by word-of-mouth and Google Maps, but qualified customers search online before they call. Without a site, every quote started uphill. Competitors were worse off, but barely existing on Google isn't enough anymore.
On top of that, no Italian construction firm is cited by AI assistants (ChatGPT, Perplexity, Google AI) when prospects ask for recommendations. A competitive vacuum waiting to be claimed.
Four phases. Fourteen days.
Same philosophy PL applies to buildings: solid foundations, structural frame, disciplined construction, clean handover. No improvisation, no layers of pain.
Six things, all under one roof.
12-page custom site
Next.js 15, Tailwind 4, ATELIER B&W minimalist design. No templates, no heavy CMS.
24/7 AI chatbot
Mistral Large 3 via NVIDIA NIM, trained on PL content. Answers service questions when prospects aren't ready to call yet.
Online quote wizard
4-step wizard: type, sqm, finishes, contact. Pre-qualified leads land in inbox, no generic forms.
Full GEO + SEO
GeneralContractor JSON-LD on every page, canonical, IT/EN hreflang, sitemap. Homepage indexed by Google in under 60 minutes.
Branded Resend email
Verified domain with DKIM, SPF, DMARC. Atelier-styled transactional email, no spam folder.
GDPR Privacy + Cookie
11 privacy sections, 6 cookies, 9 data processors. EU Standard Contractual Clauses. No boilerplate dragged in from Google.
Replies when the client wants.
60% of prospects land at 10pm when the office is closed. The AI answers questions on materials, indicative costs, lead times. When the prospect is ready, it hands them off to the phone.
Mistral Large 3 (NVIDIA NIM free tier), retrieval on client brief, system prompt engineered to never promise binding prices. Cost: €0/month.
From kickoff to live in production.
Homepage indexed by Google after SEO fix.
Cost of the AI chatbot on the site (NVIDIA NIM free tier).
The answer, not just a result.
We engineered the site so AI assistants can read it, trust it, and cite it. Not a promise — the verifiable foundation that makes citation possible.
AI crawlers explicitly allowed in robots.txt: GPTBot, ChatGPT-User, ClaudeBot, PerplexityBot, Google-Extended, anthropic-ai, cohere-ai, Applebot-Extended.
AI crawlers given explicit access — nothing left to chance.
Schema.org types, anchored by GeneralContractor — facts assistants can extract.
Lighthouse SEO, Accessibility & Best Practices.
From go-live to first Google index.
È semplicemente perfetto.
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